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Nobody talks to strangers unless there’s a good reason to do so.  No one just wants to get on a call.  Nobody wants to just have a conversation.  Nobody wants to have coffee.  Nobody wants to talk to you. UNLESS…  #marketing #consulting #business #success #90daypipeline   

Charlie Munger, Warren Buffett’s close associate, is famous for using this idea of inversion thinking.  Inversion thinking essentially states that there’s a path to achieving the goals and the results that you want… But then there’s the path of avoiding disaster.  And going down THAT path is inversion thinking. It’s where you think, “Okay, where […]

A lot of times — probably 50% of the time — when someone comes to us they’re fresh & new. Either they were at some kind of corporate gig and they want to go into consulting… Or they were at a firm and they want to go out on their own… Or they just want […]

If you’re the “decision maker,” you’re the most important and valuable person in the company. The implication there is if you’re not a decision maker, you’re not terribly useful… And least useful of all if you make BAD decisions. So — as a business owner, as a CEO, as an entrepreneur, as an independent consultant […]

I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers). When I was first shopping around, I went into my local bike shop to get some advice from the owner. He told me what to look for, what to research and narrowed the scope of the bikes I should be […]

I don’t negotiate. You shouldn’t either. Sometimes I get people on the phone, and it seems like a good fit at first… but then when I tell them about exactly what goes into the 90 Day Pipeline, and how much the investment is, etc etc… suddenly it turns out it’s not such a great fit […]

I was listening to an audiobook named Never Split the Difference written by the FBI’s head negotiator. The author’s name is Chriss Voss and he’s been involved in years of hostage negotiations with deadlines, dollars, and lives at stake. And he brought up the F-Word. FAIRNESS. His thoughts, paraphrased… Were that people would go to […]

When you first get started creating a lot of content, it’s easy to think that it doesn’t really affect anyone. You just put it out into the world and you think, “Nobody’s going to read this. Nobody’s going to care.” And for maybe the first week or so, that might be true. Which is why […]

A lot of people see Boutique Growth churning out content day in, day out. So then their analytical mind jumps straight to all these questions: “What do I talk about?” “What ideas should I share?” “How much value do I give away?” Etc. You should already have those answers. And I’ll tell you how. But […]

Are you going into business blindly? I talk to a lot of people and they all get into business for themselves for the same reasons. They want the freedom. The autonomy. The control. And of course, the money. But (and it’s a big “but”) — in the pursuit of all those things, they often LOSE […]