A lot of people see Boutique Growth churning out content day in, day out. So then their analytical mind jumps straight to all these questions:
“What do I talk about?”
“What ideas should I share?”
“How much value do I give away?”
You should already have those answers. And I’ll tell you how.
You don’t have “content-block”… you’re not “bad” at this… and you don’t need to keep fighting with your inner voice over what to say next.
It’s not actually about “the content.”
It’s about “conversations.
It’s about getting into real, deep, meaningful conversations with your market. The kind of “content” I put out if you’ll notice, is always driven by conversations that I’ve had with clients, prospects, peers. It’s always, “Well, I was talking to someone who said X or someone confided in me that Y.”
Here’s why that makes you more relevant: