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Every transaction ultimately includes one element. And it’s not money. It’s not services, products, etc. Sure, you need those, but they vary. Ultimately, every transaction includes this: Faith. In every deal, one party assumes the majority of the risk. And, sure, tactically and strategically, we can take steps to reduce the risk on the part […]

So get a lot of questions about positioning. “Ahmad,” the masses cry, “Tell us the secret!” The truth is, positioning is nothing more than the art of making clients come to you. That’s the smart way. It’s also the most sustainable way. It certainly beats hustling and pumping your network and cold calling everyone… Which […]

Back in the day (the olden days of 6 months ago)… The things you could get away with were different. If you were in the market and you had a reasonably compelling offer, you could make it work. People were spending a lot. Banks were handing out cheap credit like it was candy. There was […]

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In other words… The Hack. If you’re always looking for the shortcut… What value are you actually providing? It’s hard to provide real value when you’re […]

April was a record month for us. We were up almost 50% from the previous month…  And we did it right in the heart of the pandemic. Sure, the economy wasn’t great. The industry was pretty shaky. And I know a lot of people weren’t so fortunate. But the fact is, there’s always opportunity to […]

A lot of people are retracting / constricting right now… Holding on tight to their money and what they’ve been able to acquire so far… Afraid to let it go. Because what if it doesn’t come back? (Which is an absurd concern in the context of money, but I digress…) Anyway, so in the midst […]

Imagine this: You’ve achieved a high level of success. You’re already doing well. You’re accomplished. But you have this sense that you need to take things to the next level. Because that’s what you’ve been doing for your entire career. So you come to me, and you’re like “Ahmad, here’s what’s going on with me, […]

Hey you… Yeah, you over there chasing perfection. Pursuing the perfect business… The perfect “vision…” The perfect strategy… You should know: It’s probably counter-productive. I’ve lost count of the # of people I know who seem to be constantly “spinning their wheels.” Ever feel like that? It’s because they’re constant in pursuit of something MORE […]

Has this ever happened to you? You’re having a sales conversation. And things are going really well. (Or so you think). You’re building a great rapport. But then something happens — maybe the prospect gets sticker shock or it seems like maybe the offer isn’t a fit — and you sense them start to pull […]

A wise man once said, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” That’s from Bill Gates.  And I’m not a billionaire, so maybe the rules change when you reach that level of wealth… But it’s been true for me. And it’s been true for a lot of my […]