I hate to be the bearer of bad news, but there’s a “growth myth” out there that needs to be popped. I’m talking about the myth of “hockey stick” growth. Real growth is a LOT messier than that. Example: November and December were great months for us. January though? Not so good. We cratered pretty […]
The Worst Question
Want to know what REALLY gets under my skin? Makes my blood boil and my eyeballs itch? The worst question in the world. It’s this: “How do I know it’s going to work?” A lot of times when I get on a call with someone and they don’t really believe in themselves or their own […]
Personality Over Results?
Somebody said to me recently, they said the things that you were telling me to do, they’re not really aligned with my personality… I don’t feel comfortable doing this kind of marketing volume… I’m out of my comfort zone when it comes to sales… Stuff like that. And I get it. Because a lot of […]
Experts For Experts
Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why do you need a podcasting agency? Haven’t you already launched multiple podcasts, published 400+ episodes, etc etc? Well, yes. My podcast was one of the […]
Be The Promoter
There are only two things that need to happen for a client to hire you. A lot of people don’t get this. Because they don’t know how to make either one of these things happen. And it doesn’t matter how GOOD you are… It doesn’t matter how much expertise you have, or what you can […]
Don’t Ask For Opinion
Here’s why I NEVER ask for opinions. (Yes, really). Because when you, as a business owner, are facing challenging decisions… Decisions that could have a HUGE impact on you & the future of your firm… The temptation is to kind of “offload” it. You talk to your friends and family. You talk to your accountant. […]
Loyal To The Market
Somebody asked me yesterday about a packaged service they were offering. They said something to the effect of, “Nobody seems to want it. How do I find another client or a market that wants it?” And I said, “That’s the wrong question. Don’t try to change the market. Don’t try to find another market. Change […]
You’re going to get stuck
“You put out SO MUCH content… do you have a team of copywriters and videographers locked up somewhere? What’s going on?” Unfortunately, I’m not allowed to keep a content team locked away in the basement… Yet, we do manage to churn out content day in, day out, 25/8. Here’s the key I found to creating […]
Don’t work with me
Imagine this: You’ve achieved a high level of success. You’re already doing well. You’re accomplished. But you have this sense that you need to take things to the next level. Because that’s what you’ve been doing for your entire career. So you come to me, and you’re like “Ahmad, here’s what’s going on with me, […]
The #1 Marketing Tool
Should you hire someone to take care of marketing? I often get this question: “Who is going to do all this work? Who’s going to create all this marketing you’re telling us to create?” And my answer is this: “You are!” You’re the best marketer you have, and nobody knows your business better than you. […]