• Skip to content
  • Skip to footer

Boutique Growth

Marketing for B2B Professional Services & Consulting Firms

  • Podcasts
  • Insights
  • Workshop
  • Get Help Now

Ahmad Munawar / September 18, 2019

Reciprocity

// Powerful Lesson on Persuasion from the Owner of My Local Bike Shop //

I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers).

When I was first shopping around, I went into my local bike shop to get some advice from the owner.

He told me what to look for, what to research and narrowed the scope of the bikes I should be looking at.

A few months later, I was back ready to make a purchase.

The bike he recommended cost $1,300.

I did some Googling and found the exact same bike at another shop, 30 mins away, for $900.

I went back to the local bike shop to see what he could do on the price.

We landed on $1,100 and I bought the bike from the local shop.

Why would I pay a $200 premium for the exact same bike?

(they both came from the same manufacturer, had the same specs, and were identical)

Listen below for the answer

ReciprocityAhmad Munawar
  • Social:
  • Link:
  • Embed:
https://boutiquegrowth.com/wp-content/uploads/2019/09/MOLReciprocity.mp3
Download Audio Subscribe

Filed Under: Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

Reader Interactions

Footer

Connect

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

About Boutique Growth

We help consultants and professional service providers attract dream clients, increase fees and scale their businesses.

Get my "client getting" advice delivered to your inbox. It goes well with coffee.
Marketing by

© 2017 Boutique Growth