Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
If you’re at the point in your business where you’re ready to shift your role or ignite some serious growth, it might be time to write a book. My guest on this episode admits she struggled to get media attention and paid speaking gigs prior to self-publishing her best selling book. But, she […]
ListenThere are many pros and cons of working as a freelance consultant. It’s why Jacq recommends doing a self-audit to make an informed decision before leaving a stable job. But if you thrive on uncertainty, working outside your comfort zone, hitting deadlines and targets, and managing expectations… life as a consultant might be the one […]
ListenA weak marketing message, no matter how much exposure it gets, will get you nowhere. But a marketing message that “grabs people by the throat” will go a long way… even with minimal exposure or traffic. In this episode, Tom Poland of Leadsology where he breaks down his 3-part formula for crafting a compelling marketing […]
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