Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
Grab the entire series on branding at forecast.fm/brand Let’s assume you’ve got your brand image all lined up. You know exactly how you want buyers to feel when they interact with your brand. And you’re even doing the kind of work that lines up with the image you want to portray. But how do you get that […]
ListenGrab the entire series on branding at forecast.fm/brand Do you look and sound the same as all your competitors? There’s an easy way to find out. Print out the ‘about’ page of your website alongside the ‘about’ page of your closest competitors. Then black out any specific references that would identify each firm. Then, show […]
ListenGrab the entire series on branding at forecast.fm/brand What the heck is a “brand” anyways? Ask three different people and you’ll get three different answers. Without a shared definition of what a brand is, it’s no wonder there are so many different approaches to building one. In this lesson, we’re going to cut through the clutter […]
ListenIf you’ve decided to give content marketing a try, I have good news and bad news for you. The good news is it’s never been easier to get started. You can publish an article on your LinkedIn profile. You can go live on Facebook or Twitter video. And you can start sending emails to your […]
ListenMake no mistake. Content marketing is a LOT of work. You’re busy enough trying to balance the many demands of running a professional services firm. Between answering to clients, supervising staff, and maintaining some semblance of a personal life — there’s not much time left over. If you’re going to invest time into creating all this […]
ListenUnless you’ve been living under a rock for the past few years, you’ve probably heard the term content marketing before. Even if you haven’t heard the term, you’ve definitely seen content marketing in action. Content marketing is when someone you’re connected with on LinkedIn publishes an article that challenges the prevailing wisdom in your industry. […]
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