Make no mistake. Content marketing is a LOT of work.
You’re busy enough trying to balance the many demands of running a professional services firm. Between answering to clients, supervising staff, and maintaining some semblance of a personal life — there’s not much time left over.
If you’re going to invest time into creating all this content, the ROI needs to be there.
Instead of giving you a list of stats that make the business case for content marketing (you can get that in the show notes below), I’m going to tell you a story of two firms.
These two firms were identical by most measures. They offered the same services to the same profile of clients. They were the same size and had the same areas of expertise.
But one of them decided to adopt content marketing as a strategy, while the other didn’t. Tune in to find out what happened to both firms.
- The Secret to Content Marketing ROI
- The Ultimate Guide to Building the Business Case For Content Marketing
Other Lessons in This Series
- Content Marketing · How to Create Marketing People Actually Want (Part 1)
- 5 Steps to Get Started with Content Marketing (Part 3)