Marketing for B2B Professional Services & Consulting Firms
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
Listen NowI want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
Listen Now“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
Listen NowHarsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
Listen NowThere’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
Listen Now? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
Listen NowThis is where messaging gets messy. Up until now, we’ve talked about where powerful messages come from and how to get your clients to tell you what they want. But even after you’ve done all that, you can’t simply communicate one message to all your ideal clients and hope it’ll stick. That’s not how things […]
ListenI’m going to let you in on a little secret. There’s something that marketers and copywriters (people like me) don’t like to tell their clients (people like you) about messaging. We prefer that you think creating “messaging” is some complicated, fickle process that simply can’t be understood by the layman. It’s best to leave this […]
ListenHere’s how most people come up with marketing messages. They sit down at their computer, fire up the keyboard, and start brainstorming “hooks”. Or they get their team together in a room for a white-boarding session. Or, more often than not, they ask the marketing intern to come up with something “catchy”. If this sounds […]
ListenThe more you charge for your services, the more money you’ll make. But you can’t simply raise your prices indiscriminately. If you do that, without justifying the increase, you’ll lose more business than you’ll gain. If you want to raise your prices, start by looking at the factors that influence your pricing. You’ll discover pretty […]
ListenSome clients are worth more than others. There are clients who stick around for the long haul… they buy from you repeatedly and happily pay your invoices on time. While there are others who give you a hard time from the very first engagement. And before you know it, they’re long gone. To some extent, […]
ListenWhat’s the first thing that comes to mind when you think about growing your firm? If you’re like most people, you probably think about attracting new clients. All things considered, the more new clients you sign, the more your firm will grow. According to Jay Abraham, America’s leading business growth strategist, you’re leaving a lot […]
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