Isn’t it about time you got on video? Unless you’ve been living under a rock, you’ve probably noticed the abundance of video content making its way around the internet these days. And it’s not just on YouTube… Facebook, Twitter, Instagram and SnapChat are all betting big on video content. But isn’t video is only for […]

Kristin Weitzel is a powerhouse. After a long and successful career in the advertising industry — working with big brands and large budgets (every marketer’s dream) — Kristin decided to make the leap and start her own coaching and consulting business, Prowess. But instead of working in the beverage industry, where she already had a […]

There’s a lot that goes into building a lead generating website (we’ve covered a lot of it over here). But your call to action is the single most important variable when it comes to generating leads. Because even if you do everything right but you get the call to action wrong, you’ll have a lot of people who think you’re nice — but very few leads.

How much time do you spend thinking about the buying process from your client’s perspective? If you’re honest, not much at all. Most professionals barely spend time thinking about the selling process. They adopt a “show up and throw up” strategy to their new business meetings. And then they wonder why they keep losing deals. […]

I hate to be the one to break this to you. But no one is going to read look at entire website. No one is going to click on all the pages. And no one is going to read all the text. That’s the bad news.

How much thought did you put into your professional headshots and portraits? If you’re like most people, not much at all.

You either found a local photographer to take a picture of you in some kind of studio; or you dusted off the DSLR you barely know how to use and took a picture in your living room (not that I’ve never done that…).