Marketing for B2B Professional Services & Consulting Firms
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
Listen NowI want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
Listen Now“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
Listen NowHarsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
Listen NowThere’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
Listen Now? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
Listen Now“Do you offer a guarantee?” Nope. If someone comes to me and asks if I make a guarantee I would say that nothing in life is guaranteed except cheap products that break anyway. For me to offer a results guarantee… based on one or two conversations… when I haven’t even started working on your business… […]
ListenHarsh truth for those who think they can build an empire on their own. No business of substance was ever built by one person. Correction, nothing of substance (business or otherwise) was ever built by one person. I get it. The “solo enterprise” dream is really appealing. And yes, you can build a respectable business […]
ListenOctober 1 is the most important day of the year. What’s so special about October 1, you ask? It’s not the crisp fall air. Or the pumpkin spice lattes. Though I don’t mind either. It’s because October 1 is the beginning of the end of the year. It’s the 1st day of the 4th quarter […]
ListenI get a little bit smarter every day. And that’s something I’m super proud of. I can look back on every single day and say to myself: “I learned something new today… cool.” Sometimes the learning comes from a book, training, workshop, maybe a podcast. But usually, it comes from the “day to day” business […]
Listen“You have to kill all your darlings.” ^ Famous quote from Stephen King, who may have been quoting someone else. Every author, novelist, copywriter – anyone who engages professionally with the written word – knows this to be true. A great piece of writing is the product of rigorous editing. Editing involves “killing your darlings”… […]
Listen