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Ahmad Munawar / October 22, 2019

Why Guarantees Fail

“Do you offer a guarantee?”

Nope.

If someone comes to me and asks if I make a guarantee I would say that nothing in life is guaranteed except cheap products that break anyway.

For me to offer a results guarantee… based on one or two conversations… when I haven’t even started working on your business… would be fundamentally dishonest.

There are just too many variables outside of my control.

Here’s what I do offer:

-Commitment to helping you improve & elevate your business

-Honesty when things aren’t working

-My partnership to work WITH you to get whatever result we set out to get

(Incidentally, that’s also what I look for when I buy coaching for my firm).

Do you know what’s better and more honest than a guarantee? 

Positioning… Results mechanisms… Case studies… Leadership in marketing. 

All of that is good and strong. 

Guarantees are untrustworthy.

Here’s why

Why Guarantees FailAhmad Munawar
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Filed Under: Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

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