Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
“Duct cleaning services? What makes you think I need my ducts cleaned?!” I get a call every other week asking if I need duct cleaning services. Every time, I say no. And without fail, two weeks later I get another call with the same question. I don’t know what made these people think I need […]
Listen“It took you HOW long to finish this project?!?” ^ My reaction after a documentary filmmaker told me it took 8 years to complete her latest project. Every year, something came up. New legal complications. New layers to the story. New production challenges. And every year, she kept pushing forward. I couldn’t help but ask […]
Listen****WHAT DO YOU WANT?**** Maybe you don’t actually know… … and that’s okay. I’ve often figured out what I DO want by learning what I DON’T want. And unfortunately, that sometimes means I’ve had to go through something painful… But the process of elimination works. And it helps you to get clear and raise the […]
ListenBusiness growth opens the flood gates to self-doubt. And self-doubt is the mother of all triggers that leads to imposter syndrome. But what if you stopped viewing imposter syndrome as a negative? And instead, embraced it. Because really what it means is you’re doing something you haven’t done before. You’re setting lofty goals worth pursuing. […]
ListenI once asked a friend about repairing some drywall in my home. He started going into all the details of how to do it… … a step by step process. I stopped him and said, I don’t need to know all that. Please just tell me if you can do the repair and make it […]
Listen*****Without meaning… money is just money.***** It’s just paper — or these days, plastic and data. Yes, money gives you things like food and shelter… But at the end of the day, it’s just a thing… … unless you attach meaning to it. You might have a specific amount of money you’d like to earn… […]
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