Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Content marketing isn’t for everyone, but it should be for you.

February 9, 2015

I’ll be honest, content marketing is a tough sell. Not only is it a ton of work, but professional services firms generally don’t have the in-house resources to do it right and usually end up failing miserably. It also takes a really long time before you start to see tangible results. Most firms are looking […]

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What You Can Learn from the Successes and Failures of 580 B2B Marketers

February 2, 2015

What marketing tactics produce the highest return on investment? The biggest road block to effective marketing is knowing where to spend your time. There’s a lot that you could be doing. But what’s going to get you the biggest wins? Where should you spend your limited time and attention? Every year, the Content Marketing Institute […]

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How to Generate a Flood of New Business With Google Ads

January 26, 2015

Pay-per-click (PPC) advertising is hands down the fastest way to generate new business on demand. A well-executed campaign can deliver a stream of qualified leads to your website within days, if not hours. But it’s also really also difficult to crack. There’s a lot that can go wrong in a PPC campaign… it’s not nearly […]

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