I’ve “done” everything there is to do in a client service business…
… human resources
… accounting and finance (I was a CPA in a former life)
I’ve sold 5, 6 and 7 figure deals.
I’ve led teams and delivered on projects.
I’ve worked in big firms and small firms.
I’ve worked with clients in all continents except Antarctica (no offense to Antarcticans…)
So I can tell you with complete confidence and authority (and experience)…
SALES is the hardest part of running a service business.
It’s the part that consultants and service providers struggle with the most.
It’s where they typically get stuck and flounder.
And it’s the #1 reason why service businesses fail.
Not for the reasons you might think…