Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
I’ll bet money you’ve done this before. And that you’ve had it done to you. No, I’m not talking about tying someone’s shoelaces together… I’m referring to the silent test. You know… the one where you’re being tested without knowing it? Or testing someone without them knowing it? The kind of test where you have […]
ListenI was about to faint. After a long run on a hot, humid morning in Nashville, I was dehydrated with no water in sight. Feeling light headed, breathing heavy, sweating buckets… I was desperate to find water. And of course, I’m using this experience to teach you a valuable business lesson 😉
ListenRandom lessons from my escapades through Toronto airport and US customs: [1] suspend judgement and trust the experts The airport kiosks NEVER let me check in. I was running late so I thought I’d give it a shot after seeing the check in assistance line up. It didn’t work, no surprise. Then an attendant comes […]
ListenI’ve “done” everything there is to do in a client service business… … marketing … sales … operations … human resources … accounting and finance (I was a CPA in a former life) I’ve sold 5, 6 and 7 figure deals. I’ve led teams and delivered on projects. I’ve worked in big firms and small […]
ListenMy wife and I used to love this little coffee shop in the heart of downtown Oakville (a small suburb of Toronto). The location was fantastic, right in the heart of Oakville Square, a block from Lake Ontario. The coffee was great. The pastries were unbelievable. And the kids loved the ice cream. We showed […]
ListenI made a silly, absent minded mistake this morning. Last night, I took my laptop home because I had to finish up some work after dinner. This is not something I do often. I’ve been pretty good about leaving work (and therefore, my laptop) at the office. It’s nice to leave the office empty handed. […]
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