There are two ways you can show up as a consultant… You can be an “order taker”… Where clients tell you what they want and you simply tell them how much it costs… This is a simple, straightforward arrangement… If the price is low enough, they may buy… If it’s not, they’ll find someone cheaper. […]
Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
There’s a lot of dangerous sales advice out there. I’m starting to see it as my mission to protect you from it. Here’s the latest from the department of “terrible sales advice you should ignore at all costs”…
“I’m charging way more for my services now and playing a bigger game. But the challenge is getting used to thinking at a higher level.” This is what one client recently told me. When we started working together, his pricing was low and he wasn’t offering enough value to his clients. After about a month, […]
There’s this terrible disease that I’ve noticed seems to be rampant among entrepreneurs. Until recently, I didn’t know what to call it. I just knew how destructive it was. Well, apparently it has a name. It’s called “head-sand-itis”… And let me tell you, this thing is deadly.
Every now and then, people don’t show up for calls. It doesn’t happen to me very often. And when it does, it’s frustrating. But it also comes with the territory. When you’re putting yourself out there… When new people are coming into your world… And you’re booking conversations with prospects because your marketing is doing […]