“I’m really excited about what’s coming up. But I’m also SUPER scared!” This is what one client just said to me on a coaching call. She’s made some incredible progress after working with me for just a few weeks. But now things are about to get real. She needs to start creating content. She needs […]
Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
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“Order taker” or “trusted advisor”
There are two ways you can show up as a consultant… You can be an “order taker”… Where clients tell you what they want and you simply tell them how much it costs… This is a simple, straightforward arrangement… If the price is low enough, they may buy… If it’s not, they’ll find someone cheaper. […]
Do this when you’re frustrated
Make ’em hot for what you got
Show up everyday
What if it works?
The book to end all books
How to take “no” for answer
There’s a lot of dangerous sales advice out there. I’m starting to see it as my mission to protect you from it. Here’s the latest from the department of “terrible sales advice you should ignore at all costs”…
Play a bigger game
“I’m charging way more for my services now and playing a bigger game. But the challenge is getting used to thinking at a higher level.” This is what one client recently told me. When we started working together, his pricing was low and he wasn’t offering enough value to his clients. After about a month, […]
Don’t do anything
Every now and then, people don’t show up for calls. It doesn’t happen to me very often. And when it does, it’s frustrating. But it also comes with the territory. When you’re putting yourself out there… When new people are coming into your world… And you’re booking conversations with prospects because your marketing is doing […]