Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

I once asked a friend about repairing some drywall in my home. He started going into all the details of how to do it… … a step by step process. I stopped him and said, I don’t need to know all that. Please just tell me if you can do the repair and make it […]

*****Without meaning… money is just money.***** It’s just paper — or these days, plastic and data. Yes, money gives you things like food and shelter… But at the end of the day, it’s just a thing… … unless you attach meaning to it. You might have a specific amount of money you’d like to earn… […]

I’ll bet money you’ve done this before. And that you’ve had it done to you. No, I’m not talking about tying someone’s shoelaces together… I’m referring to the silent test. You know… the one where you’re being tested without knowing it? Or testing someone without them knowing it? The kind of test where you have […]

I was about to faint. After a long run on a hot, humid morning in Nashville, I was dehydrated with no water in sight. Feeling light headed, breathing heavy, sweating buckets… I was desperate to find water. And of course, I’m using this experience to teach you a valuable business lesson 😉    

Random lessons from my escapades through Toronto airport and US customs: [1] suspend judgement and trust the experts The airport kiosks NEVER let me check in. I was running late so I thought I’d give it a shot after seeing the check in assistance line up. It didn’t work, no surprise. Then an attendant comes […]

I’ve “done” everything there is to do in a client service business… … marketing … sales … operations … human resources … accounting and finance (I was a CPA in a former life) I’ve sold 5, 6 and 7 figure deals. I’ve led teams and delivered on projects. I’ve worked in big firms and small […]

My wife and I used to love this little coffee shop in the heart of downtown Oakville (a small suburb of Toronto). The location was fantastic, right in the heart of Oakville Square, a block from Lake Ontario. The coffee was great. The pastries were unbelievable. And the kids loved the ice cream. We showed […]

I made a silly, absent minded mistake this morning. Last night, I took my laptop home because I had to finish up some work after dinner. This is not something I do often. I’ve been pretty good about leaving work (and therefore, my laptop) at the office. It’s nice to leave the office empty handed. […]

“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” “There are literally people waiting to throw money at you on LinkedIn.” ^^^ These are actual statements I’ve heard from self proclaimed “LinkedIn gurus” They […]