When you don’t have a strategy, everything sounds like a good idea. There was a time when I’d jump on every shiny object I could find. “Oh, that sounds interesting.” “Well I really should try this.” “If so and so is doing it, shouldn’t I?” Pretty soon I was doing 10 different things to market […]
Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
Some clients show up just at the right time and buy immediately. Some clients are nowhere near the point of decision. You can’t control that. But here’s what you can do.
I had a call with a prospect who said that she’s already working with another coach. A lesser version of me would not have liked hearing that. But I actually saw it was a good thing.
As a business owner, not letting negative thoughts and feelings occupy your feelings and cloud your judgment is extremely difficult. There are always going to be ups and downs. But if you’re not equipped to handle those obstacles, you’re not going last long.
It’s frustrating when I see people complain about the ups and downs of being a business owner. It’s human nature to whine. But the harsh truth is… if it were easy, everyone would to it.
I talk to a lot of people who are struggling with their business. They feel stuck. They feel like they can’t move forward. Here’s what I tell them.
Stop sealing features and benefits. No one cares. Sell the outcome your client wants.
I may have minored in economics in college. But you don’t need a degree in economics to understand the fundamentals of “economics for experts”.
This is what a client recently said to me. I think he’s right. But he’s also missing the point a little bit.
There are 5 signs that you’re working with the wrong clients.