“I have two problems… I lack direction and I don’t have time.” These are the exact words a consultant said to me over the phone. In just a few words, he captured the struggle 99% of consultants and service providers face with their marketing. DIRECTION + TIME Without direction, you’ll spin your wheels. You’ll try […]
Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
Spoiler alert: the world doesn’t revolve around you. No one cares about your business. No one cares about your goals. No one care about your problems. The faster you get over that, the more successful you’ll be. If you’re in the business of creating value for your clients (I don’t know of any other business […]
There’s always a tradeoff between revenue and reach. When you have limited time and resources, you need to decide which outcome to optimize for. You can either bring in new business or work on expanding your reach. The key is to be deliberate about that decision and own it.
If you’re asking for the business, you’re going to face a lot of rejection. If you’re not getting rejected, you’re probably not asking enough. In this episode, I’ll share how I react when a prospect says “no”.
I’ve been reading Ray Dalio’s book, Principles. There’s a section in the book where Ray talks about decision making. In this episode, I’ll talk about how you can apply Ray’s advice to make better decisions for your business (and avoid bad ones).
The consulting or professional service transaction begins with a conversation. If you make it easy for prospects to talk to you, you’ll open up more relationships that you can nurture into revenue. But if you put up too many obstacles to a conversation, you’ll throttle your own growth.
How are your new year’s resolutions coming along? If you’re like most people, you’ve probably forgotten what they were. The critical mistake that we all make, when it comes to goal setting, is failing to ignore the role that motivation plays in sustaining our efforts. If you don’t see the fruits of your work early […]
I’ve been reading Tim Wu’s Attention Merchants. It’s made me reflect on how our attention is our most valuable resource, and yet we unwittingly pawn it off to Facebook, Google and Snapchat for pennies on the dollar. My question to you: why are you selling your attention to someone else, when you could be profiting […]
I found this post by Sam Ovens on how he’s plotting his plans for 2018. Sam calls this his war map. At first, I found the terminology to be kind of objectionable. But now I totally get it. And I think it’s brilliant.
Some reflections on my interview with David Fields, author of The Irresistible Consultants Guide to Winning Clients. My biggest takeaway from this interview is that everyone starts at the bottom. All the gurus, experts and thought leaders that we look up to, at some point, had to start at the bottom. I’ve found this to […]