Too busy working IN your business to work ON your business? That’s a common complaint I hear from professional services leaders. If you run your own firm, you wear many different hats and have many competing demands against your time. It can be a challenge to find time to step back and steer the ship. […]

I love hearing stories of folks leaving their cushy corporate jobs to start their own business. You can’t help but respect the courage it takes to leave a stable high paying job for the uncertainty and risk of entrepreneurship. That’s why I really enjoyed this interview with Ali Hanif. Ali was an up and coming […]

Let’s be real for a minute. It’s not easy to get testimonials from your clients. Even if you know they’re happy with the work, you’re asking them to take time out of their busy day to do you a favour. That can be an uncomfortable request when the entire relationship is based on you helping them. […]

There’s something magical that happens when a referral is made. For your client (the referrer), it makes them look good. If they refer someone to you and that person has a good experience, they’ll be the ones to thank for it. For your prospect (the referee), it’s a shortcut. The buying process is easier and shorter when […]

I recently attended a luncheon hosted by the Legal Marketing Association’s Toronto chapter. This is an event that’s held every month for marketing professionals from law firms across the city. To be honest, ever since I started Boutique Growth, I’ve rarely attended events like these. Not because I don’t think it’s worth it. But simply […]

Convinced that video is the future? Ready to hit record and share your message with the world? That’s great. But even if you have the time and inclination to record video, it’s not going to be easy. The truth is talking into a camera is really uncomfortable. Even the most experienced video rock stars, like […]