Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
I was listening to a discussion on “when to invest in your business” on the Business of Authority podcast with Rochelle Moulton and Jonathan Stark. I thought I’d weight on the topic here as well.
ListenIn this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had to reinvent himself as a result. This is what led Anthony to discover his “superpower” — and he hasn’t looked back since. Show Notes Anthony shares his backstory How […]
ListenDavid C. Baker has an excellent positioning test in his book, The Business of Expertise, called “Drop and Give me 20”. Not only is this a great way to test your positioning, it’s also a great way to come up with thought leadership ideas.
ListenHere’s a heart breaking story I heard about someone who’s about to have a heart transplant in his thirties. It’s a sober reminder of how delicate your life is and how important your relationships are.
ListenI had a fantastic phone call with Liston Witherill the other day. It reminded me how important it is to have a tribe of like minded folks who are fighting the same battles as you to share notes with.
ListenIf you’re waiting for perfection to arrive, keep waiting. You can spend hours upon hours perfecting your website, LinkedIn profile, content videos, blog posts, etc. But spending more time trying to achieve perfection is preventing you from doing something else that’s more important.
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