Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
There comes a point in any work or project where you hit a wall, or what Seth Godin calls “the dip”. It’s a tough spot to be in but this what separates professionals and amateurs. Professionals push through the dip.
ListenOne of the qualities I’ve noticed that successful people possess is that they’re always learning. I’ve been thinking about that recently because I need to develop a better learning routine.
ListenWill Bachman is a McKinsey trained independent management consultant. He’s also the Founder of Umbrex, a global community of independent, top-tier management consultants. In this episode, Will shares the story of how went from working at McKinsey, a leading global management consulting firm, to thriving as an independent consultant. He also shares his view on […]
ListenI was on a coaching call with a new client and he told me he would keep doing the work he’s doing for free if he had to. He wasn’t joking.
ListenI’ve had my eye on this car. Making purchases like this is tricky as a business owner. Even if you have the money, you’re taking resources away from growing the business. Here’s how I’m approaching the decision.
ListenI had a phone call with a prospect I’d never heard from or spoken to before. He decided to become a coaching client on the spot. The next day, he sends me an email that blew me away.
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