Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
Here’s a commonly held belief that drives me absolutely nuts. “The work should speak for itself.” Heard this one before? We like to believe our work should be so brilliant that it “speaks for itself”… In other words, if you focus entirely on producing better work, that’s all the “marketing you need”… Well here’s the […]
ListenIt’s a holiday Monday here in Ontario, Canada. I’ve ALWAYS struggled with holidays. I love the idea of holidays… But I have a hard time taking my mind off work. I know I’m not alone here. This is a common challenge entrepreneurs face. Or anyone who is really passionate about what they do. So here’s […]
Listen3 SALES LESSONS FROM A TRIP TO THE BICYCLE STORE I was shopping for a new bike for my 7 year old daughter this past weekend. She’s at an age now where she’s ready for a “serious” bike. She’s ready to take on longer rides and more challenging terrain. So we […]
ListenBlair Enns is the founder of a training company for creative firms called Win Without Pitching and the author of a fantastic book called Priving Creativity: A Guide to Profit Beyond the Billable Hour. He is also the co-host of a great podcast called 2Bobs — alongside our last guest on the show — David […]
ListenWHY DON’T PEOPLE LISTEN TO YOUR ADVICE? Last week, Shay Rowbottom posted a video about a friend who asked her for advice… but didn’t follow it. Shay was frustrated because she knew what was good for this friend… but the friend couldn’t see it for herself. Anyone in the business of selling […]
ListenDON’T MAKE THIS FATAL MARKETING MISTAKE I see smart people fail at marketing all the time. They put in the time. They spend the money. They choose the right tactics. They do almost everything right. But they still have nothing to show for it. No leads. No clients. No audience. Nothing. All because of one […]
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