Ahmad Munawar / August 3, 2018 3 Sales lesson from a trip to a bicycle store 3 SALES LESSONS FROM A TRIP TO THE BICYCLE STORE I was shopping for a new bike for my 7 year old daughter this past weekend. She’s at an age now where she’s ready for a “serious” bike. She’s ready to take on longer rides and more challenging terrain. So we paid a visit to the specialty bike shop in our hometown. This is the same shop my parents bought my first bike from when I was her age. This store is known to be expensive. They sell high quality bikes… not the kind you’ll find in a big box department or sporting goods store. A couple years ago, when I was shopping for my own bike, I wouldn’t dare set foot in this store because it was too expensive. But this time, I knew I wanted to buy my daughter’s first bike from this store. I even had a smirk on my face when we walked in, as if to say to the staff… “I’m here and I’m ready to be sold to. Who wants an easy commission?” We did walk out of that store with a new bike. A bike that’s more expensive than mine by the way (she better ride the heck out of it…) The whole experience highlighted 3 critical lessons about sales. Whether your selling bikes, consulting, services, software, or anything else — these 3 lessons will help you make more sales.