The Marketing
Outloud Podcast

The Marketing Outloud Podcast

Are you attracting the wrong prospects? 

Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]

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Need Kills Sales

I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]

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LinkedIn won’t save your business

“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]

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Pricing Mistake

Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]

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Bored of Your Work?

There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]

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Toxic Clients

? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]

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Guest Appearances

All Episodes

“Head-sand-itis”

November 21, 2018

There’s this terrible disease that I’ve noticed seems to be rampant among entrepreneurs. Until recently, I didn’t know what to call it. I just knew how destructive it was. Well, apparently it has a name. It’s called “head-sand-itis”… And let me tell you, this thing is deadly.    

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Don’t do anything

November 15, 2018

Every now and then, people don’t show up for calls. It doesn’t happen to me very often. And when it does, it’s frustrating. But it also comes with the territory. When you’re putting yourself out there… When new people are coming into your world… And you’re booking conversations with prospects because your marketing is doing […]

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Expert posture

November 15, 2018

There’s a lot of BAD advice out there about sales and selling. Even if it’s not bad advice, it’s usually meant for “professional” sales people — or those who sell for a living. But if you’re a consultant or any kind of expert who sells services, advice and insights… Not only does much of the […]

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Answer this

November 14, 2018

There are two types of consultants… The first is the low level service provider. This consultant does whatever clients want them to do. They sell service and solutions. They take orders. And they do fine work. But as soon as the client can find a cheaper low level service provider, they’ll take their business elsewhere. […]

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You cannot outsource marketing

November 10, 2018

It’s an alluring idea. Without having to lift a finger, you can have qualified leads magically handed to you on a silver platter. All you need to do is show up, have a brief conversation, and collect your check. This is the dream that appointment setters and outsourced lead generation companies would have you believe. […]

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How do you make decisions?

November 9, 2018

   

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