• Skip to content
  • Skip to footer

Boutique Growth

Marketing for B2B Professional Services & Consulting Firms

  • Podcasts
  • Insights
  • Workshop
  • Get Help Now

Ahmad Munawar / November 1, 2019

Sales vs. Delivery

The prospect doesn’t WANT you to solve problems on the sales call. 

Did you know that?

It’s a mistake that kills sales conversations stone dead.

No money changes hands.

No deals are struck.

Nobody leaves happy.

For a couple of reasons:

First, how much problem solving can you really do on an hour-long call? A good consulting package can take weeks or months to fulfill.

Second, they aren’t equipped to handle it. They came to find out more information, not for you to give them a bunch of advice all at once.

Here’s the point:

There’s a time for DELIVERY.

And there’s a time for SALES.

They’re separate.

As consultants, our tendency is to switch to “delivery” mode, almost by default.

We’re smart.

We solve problems.

We have a lot to offer.

But it’s the wrong move.

Here’s what to do instead:

Sales vs. DeliveryAhmad Munawar
  • Social:
  • Link:
  • Embed:
https://boutiquegrowth.com/wp-content/uploads/2019/11/video111-edited.mp3
Download Audio Subscribe

Filed Under: Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

Reader Interactions

Footer

Connect

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

About Boutique Growth

We help consultants and professional service providers attract dream clients, increase fees and scale their businesses.

Get my "client getting" advice delivered to your inbox. It goes well with coffee.
Marketing by

© 2017 Boutique Growth