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What Buying a Mattress Taught Me About Marketing, Advertising and Customer Experience

Ahmad Munawar / July 20, 2016

What Buying a Mattress Taught Me About Marketing, Advertising and Customer Experience

A few weeks back, while listening to Question of the Day with James Altucher and Stephen Dubner, I heard an advertisement for a mattress company called Casper. As part of the sponsored message, James was going on about why Casper is such an incredible mattress. He talked about the great experience he’s had with it […]

Four Persuasion Lessons from Brexit

Ahmad Munawar / June 28, 2016

Four Persuasion Lessons from Brexit

In case you’ve been living under a rock for the past week, let me catch you up on some fairly significant world events: On June 23, British voters opted to leave the EU. The British Pound plunged to a 30-year low (and it’s still falling). $4 trillion have been erased from global equity markets. David […]

Why Buyers Make Irrational Decisions

Ahmad Munawar / May 31, 2016

Why Buyers Make Irrational Decisions

The presumption underlying much of modern economic theory is that consumers always make rational decisions. Economists define rational behaviour as “a decision-making process that is based on making choices that result in the most optimal level of benefit or utility for the individual.” Of course, anyone who has insight into their own decision making process […]

Why Buyers and Sellers Can Never Seem to Agree on Price

Ahmad Munawar / May 16, 2016

Why Buyers and Sellers Can Never Seem to Agree on Price

Sometimes it can feel like you and your client are on different planets. You agree there’s a problem, you agree something needs to be done, you even agree on what the solution looks like… But you can’t seem to agree on what it should cost. It turns out there’s a very simple explanation for this. […]

Want to Close More Deals? Ask Tough Questions

Ahmad Munawar / May 10, 2016

Want to Close More Deals? Ask Tough Questions

Do you need to be “well liked” to win deals? This is one of the questions addressed by a landmark sales study that sought to identify the unique traits of high performing sales reps. The study, as detailed in The Challenger Sale, involved over 6,000 B2B sales people from over 90 companies across different industries. […]

The Wrong Way to Position Your Firm

Ahmad Munawar / April 25, 2016

The Wrong Way to Position Your Firm

Chances are you’re not the only player in your industry. There are probably dozens of other firms who compete for the same clients and claim to provide the same services you do. You may think you’re unique. You may think your firm is clearly differentiated from those other firms. You may think there’s no way […]

How IBM Survived The Great Depression

Ahmad Munawar / April 18, 2016

How IBM Survived The Great Depression

IBM wasn’t always the technology giant it is today. Founded by Thomas J. Watson in 1917, IBM got its start making simple business machinery such as scales, time clocks, punch cards and tabulating machines. In the years that followed, the company flourished as Watson accurately predicted a rise in the demand for data processing solutions […]

How to Grow Faster by Spending Less on Marketing

Ahmad Munawar / March 28, 2016

How to Grow Faster by Spending Less on Marketing

No one likes spending precious resources on marketing. In a perfect world, clients would be lining up at your door to do business with you. They’d also pay whatever you feel like charging and settle your invoices a few days early. But in the real world, growth doesn’t simply land on your lap… you have […]

The Business Case for Thought Leadership

Ahmad Munawar / March 21, 2016

The Business Case for Thought Leadership

Neat and tidy listicles on how to become a thought leader are easy to come by. Follow these 10 steps, use these 5 platforms, or say these 7 things… and you’ll become the sought after expert everyone wants to do business with. It sounds so easy. And yet, most people who attempt thought leadership either […]

3 Ways to Unlock the Power of Referrals

Ahmad Munawar / September 9, 2015

3 Ways to Unlock the Power of Referrals

Most referral advice boils down to two simple (and simplistic) ideas: Be really good at what you do, because clients don’t send referrals to average professionals. Ask for the referral, because clients need to be reminded that you want one. But beyond the obvious, what else can you do to get more referrals? Marketers often […]

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About Boutique Growth

We help consultants and professional service providers attract dream clients, increase fees and scale their businesses.

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