Insights

When you first get started creating a lot of content, it’s easy to think that it doesn’t really affect anyone. You just put it out into the world and you think, “Nobody’s going to read this. Nobody’s going to care.” And for maybe the first week or so, that might be true. Which is why […]

A lot of people see Boutique Growth churning out content day in, day out. So then their analytical mind jumps straight to all these questions: “What do I talk about?” “What ideas should I share?” “How much value do I give away?” Etc. You should already have those answers. And I’ll tell you how. But […]

Are you going into business blindly? I talk to a lot of people and they all get into business for themselves for the same reasons. They want the freedom. The autonomy. The control. And of course, the money. But (and it’s a big “but”) — in the pursuit of all those things, they often LOSE […]

You know I’m not all about the hacks & tips. I’m all about Doing the Work. Showing up. Being a leader. Developing an expert frame. Making the sale. Turning it to a process. All that being said, there are a few “hacks” that I recommend. Foremost among them obviously is getting a coach — borrowing […]

We leveled out about a year ago. We hit a plateau. Couldn’t break through, no matter what I did. Strategizing, planning, executing. I knew what to do… But no matter what I did… I stayed capped. So I’m like “Alright, what is going on?” And it wasn’t until I was journaling… Laying it all out… […]

The secret curse of entrepreneurs… Is also one of their greatest strengths. But it drives them to do terrible, self-sabotaging things… ESPECIALLY when it comes to success. I had a conversation with someone earlier who was very successful… But he was about to make all the wrong moves. Here’s what I told him: #marketing #consulting […]

Every transaction ultimately includes one element. And it’s not money. It’s not services, products, etc. Sure, you need those, but they vary. Ultimately, every transaction includes this: Faith. In every deal, one party assumes the majority of the risk. And, sure, tactically and strategically, we can take steps to reduce the risk on the part […]

So get a lot of questions about positioning. “Ahmad,” the masses cry, “Tell us the secret!” The truth is, positioning is nothing more than the art of making clients come to you. That’s the smart way. It’s also the most sustainable way. It certainly beats hustling and pumping your network and cold calling everyone… Which […]

Back in the day (the olden days of 6 months ago)… The things you could get away with were different. If you were in the market and you had a reasonably compelling offer, you could make it work. People were spending a lot. Banks were handing out cheap credit like it was candy. There was […]

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In other words… The Hack. If you’re always looking for the shortcut… What value are you actually providing? It’s hard to provide real value when you’re […]