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Boutique Growth / January 13, 2020

You’re Going to Suck

“You put out SO MUCH content… do you have a team of copywriters and videographers locked up somewhere? What’s going on?”

Unfortunately, I’m not allowed to keep a content team locked away in the basement… 

Yet, we do manage to churn out content day in, day out, 25/8.

Here’s the key I found to create a ton of really good content fast:

First, create a lot of really BAD content.

Ray Bradbury — a very prolific American author — once gave some advice to aspiring writers that has since become rather infamous.

In effect, he said that if anyone wants to get better at writing short stories, they should write 100 short stories.

Law of averages dictates that if you write 100 short stories, not all of them will be bad. 

Some of them might even be pretty good!

So it goes with content.

Here’s why I think that:

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