If you’re a consultant, then beware of these bargain hunters… especially during this time of the year.
Because during the holidays, all these bargain hunters come out…
You know the ones I’m talking about.
The ones that buy nothing year-round wait until the sale of the year…
And suddenly, they pop out their checkbooks…
…trying to buy as much as possible for as little as possible.
Now there’s a funny metaphor here…
Because there are consulting clients just like that!
They want to pay you as little as possible and get you to work as hard as possible.
They have really expensive taste… yet will never put their money where their mouth is.
And then there are clients who don’t care about the sales going on.
They buy expensive things all year long.
And they’re happy to because they know price is a shortcut to value.
Now get this…
Clients like that will never hammer you on fees or negotiate with you on prices.
They will pay the price because they know they are going to receive value in return.
And those are the clients that you want to work with…
#90daypipeline #boutiquegrowth #marketing #consulting