“I’m reaching out to so many people but I’m not getting any responses!”
Tired of sending a million messages, emails or calls only to get a handful of responses?
Wondering why so many people are actively ignoring your message?
I get it.
All the gurus are telling you “sales is a numbers game” and you’ve got to reach out to a LOT of people in order to get a response.
And there’s truth to that.
However, your prospecting could be infinitely more powerful if you combine it with another P word…
* Positioning *
The reason people are ignoring your messages is because they have no reason to take you seriously.
You’re just another person trying to sell them. And they can pull up entire lists of people just like you with the stroke of a keyboard.
So you’ve got two options…
You can “prospect harder” — which is a losing battle because that’s the game your competitors are playing.
Or you can nail down your “positioning” — i.e. the “reason why” the right clients should work with you over the competition…
And make that crystal clear in your marketing message.
So the moment they discover you, they immediately see you as unique and distinct in the marketplace.
Do you see how the right positioning can improve your prospecting?