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Boutique Growth / November 13, 2019

That’s $30,000 just gone

Imagine:

There’s a deal on the table, and it’s big.

$30,000.

So you’ve spent 6 months devoting a lot of time and energy toward it.

Let’s say the signing date is March 30.

And on March 29 you get a call…

“We’re pulling the plug. There’s been a change of heart. Management no longer wants to continue.”

Poof.

That’s $30,000 just gone.

Vanished.

Out of existence forever.

Not to mention the 6 months of time, preparation, and mental energy wasted.

This is a true story, by the way.

It happened to a friend of mine.

We were discussing it, and he was telling me this story, and I was frustrated for him.

Because that’s a lot of money and wasted effort.

But then I realized… I was getting WAY more frustrated than he was.

He was very calm. “It’s okay,” he told me. “These things happen in business. This is not a big deal.”

So I asked, “How do you do that? How do you stay in that very calm frame when someone rips a deal out from under you at a moment’s notice?”

Here’s what he said:

 

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