“There is more gold beneath you than around you.”
That’s something one of my coaches hammered home one time.
And it’s stuck with me ever since.
So, if you’re thinking of diversifying markets…
Reaching out to different people…
Basically starting over from scratch with a new crowd…
I would suggest this:
Don’t.
I know it’s “in” to talk about getting revenue from several different places, as if that’s going to create more security.
Not when it comes to YOUR people and YOUR market.
There is more gold BENEATH you than AROUND you.
There is no greater security than being the leader of the market.
And that’s easy to do with one.
Much harder with 2 or 3.
Here’s why: