DON’T MAKE THIS FATAL MARKETING MISTAKE I see smart people fail at marketing all the time. They put in the time. They spend the money. They choose the right tactics. They do almost everything right. But they still have nothing to show for it. No leads. No clients. No audience. Nothing. All because of one […]
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What’s the best part of your work?
WHAT’S THE BEST PART OF YOUR WORK? I was chatting with Rob Deptford yesterday and he asked me this question. I thought about it for a moment and said, “it’s seeing my clients get results.” There’s simply nothing like it. To see a client who was struggling with a problem FINALLY overcome that problem and […]
3 keys to better ideas
If you sell consulting or professional services, what you’re really selling is your ideas. The better your ideas, the more value you’ll create for clients, and the more you’ll charge. But when was the last time you thought about the quality of your ideas? Are you ideas any good? Could they be better? How can […]
Who would miss you?
Would anyone miss your marketing? I’ve been publishing a daily podcast for the last 100 days or so. It’s been a lot of fun. And to be honest, it hasn’t been that hard. But ever since I started publishing more frequently here on LinkedIn, it’s been tough to maintain both. So last week, I put […]
