REJECTING POTENTIAL CLIENTS could be the best way to scale your business.
Most people assume that to scale their businesses, they need to grow revenue, bring on more clients, then hire and train more people to handle the work.
I say – more money, more problems.
Although you can scale that way, it comes with huge risks and issues you might not be ready for.
There’s delivery risk because the person you hired probably can’t deliver the same quality work that you can, which leads to dissatisfied clients.
There’s turnover risk because the person you spent valuable resources training might end up leaving.
There’s a better way to scale your business that minimizes your risks…
Create more demand for your services by DELIBERATELY bottlenecking your business.
Instead of hiring less-qualified people to handle the work, RAISE YOUR PRICES and work with fewer clients.
Yeah, I know it’s hard to say no sometimes.
But by saying “no” to some clients, you’ve put yourself in demand – you’ve become a scarce resource.
You’re raising your own value.
Raise your fees and tell them to get in line.
More money, less problems.
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