There’s no sugar coating it: business development is a royal pain. It wouldn’t be so bad if more of your conversations actually led to revenue. But the reality is, the vast majority of your prospects will not become buyers. At one level, that’s just the way it has to be. Unless you have some magical […]
Sales
Why Buyers Make Irrational Decisions
The presumption underlying much of modern economic theory is that consumers always make rational decisions. Economists define rational behaviour as “a decision-making process that is based on making choices that result in the most optimal level of benefit or utility for the individual.” Of course, anyone who has insight into their own decision making process […]
How to Build Trust Before the Sale
Dr. Glenn Gorab — an oral surgeon in New Jersey — does something that no doctor ever does. He personally calls his patients before they come in for surgery to see if they have any questions. Every Friday his office gives him a call sheet of all the patients who are coming in the following […]
5 Steps to Winning More Deals By Helping Buyers Overcome Their Fears
You know that feeling you get in the pit of your stomach right after you sign a big deal? It’s a bitter-sweet moment. You’ve finally closed the deal — but the thought of having to actually do the work and deliver on your promises is frightening. What if you don’t deliver? What if something goes […]