Let’s talk about life before and after POSITIONING
In the pre-positioning stage…
– You’ll take whatever clients you can get
– Charge what they’re willing to pay (not what you’re worth)
– And do everything they say even if it’s outside the scope of the project
(If you’re stuck in this stage, keep reading)
Once you dial in your positioning, life starts to look like this:
– You have more clients than you can work with, so…
– You CHOOSE your dream clients
– They pay premium fees
– And you choose what gets done because they trust you as the expert
#90daypipeline #boutiquegrowth #marketing #consulting