Do prospects “de-prioritize” working with you?
If so, it could be a BIGGER problem than you think.
Here’s something we hear pretty often:
“I made an offer to a prospect… it went really well and they liked what they saw… but they de-prioritized working with me”.
Now if this happens every now and then, then that’s totally normal…
Yet if you’re noticing clients have ZERO urgency to work with you…
…and they are pushing working with you 3 to 6 to even 12 months down the line…
One of two things could be happening:
ONE
It’s either you’re talking to the right person yet solving the wrong problem…
In that case, you need to revisit your offer to solve problems that are more urgent to your buyer…
Because we are all focused on solving the problems at the top of our agenda, not the ones at the bottom of our agenda.
TWO
It could be that you’re solving the right problem yet talking to the wrong person…
Perhaps you need to start talking to someone else who has more at stake when it comes to the problems you solve.
Either way, what you don’t want to do is have an offer in which there’s no urgency to buy right now.
And to make sure this doesn’t continue happening to you, you must solve the root cause of this problem…
So which one of these problems are you struggling with, 1 or 2?
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