Harsh truth: No one cares how long it takes you to do the work.
I recently hired my 16-year-old nephew to do some landscaping.
We were negotiating the price and he started asking questions like:
“How much will you pay me per hour?”
“How long do you think it will take?”
My response…
“I don’t know what your rate should be and I don’t care how long it takes.”
He seemed confused.
So I taught him a quick masterless him how to price based on value, not time.
The result?
He made double what he would’ve made had I paid him hourly.
An important lesson here if you’re a consultant or a service provider…
? STOP SELLING TIME ?
Clients don’t care what your rate is or how long it takes.
They only care about one thing.
The result… and what it’s worth to them.
Charge accordingly.