Here’s how most people come up with marketing messages.
They sit down at their computer, fire up the keyboard, and start brainstorming “hooks”.
Or they get their team together in a room for a white-boarding session.
Or, more often than not, they ask the marketing intern to come up with something “catchy”.
If this sounds familiar, I can help you.
In this lesson, you’ll learn:
- Why you are the worst person to create marketing messages
- How the “curse of knowledge” hinders your ability to empathize with clients
- The difference between a target market and client profile