As a business owner, you make decisions every single day.
Some are big decisions. Some are small decisions. But every decision has an impact on your business one way or another. And there’s no decision that has a greater impact on your business than choosing which customers to serve.
In this lesson, we’re going to look at what’s at stake when you choose your customers.
Tune in to learn:
- Why the wrong customers can suck all the life out of your business
- What you can learn about positioning from big box department stores
- How to position yourself to become the “one and only” solution for your target clients