Once you’ve conceded that not all clients are equal, the question is — which of your current or prospective clients are the best fit for your firm?
This is a tough exercise. Because the truth is, there are no “ideal” clients. There are good clients, great clients, and almost ideal clients. But no client is perfect.
The goal here is to attract better clients. The ones who are as close to your ideal client profile as possible. But to do that, you need to know what your ideal client looks like first.
In this lesson, we’ll explore four criteria that you can use to identify your ideal client profile.
Tune in to learn:
- Why you should only target clients who are willing and able to pay what you’re worth
- How to save time and aggravation by only targeting clients who know they have a problem
- How your solution fits into the ideal client selection process