The consulting or professional service transaction begins with a conversation. If you make it easy for prospects to talk to you, you’ll open up more relationships that you can nurture into revenue. But if you put up too many obstacles to a conversation, you’ll throttle your own growth.
Welcome! Here you'll find episodes from two shows: Forecast, which features interviews with marketing and professional services leaders; and Marketing Out Loud, a daily podcast where I share marketing advice from the trenches.
Matt Inglot is the Founder of Tilted Pixel and host of the Freelance Transformation podcast. In this episode, Matt shares the story of how he scaled down his marketing agency into a “micro firm” so he could make more money, work fewer hours and avoid the headaches that come with running a large agency. Show […]
How are your new year’s resolutions coming along? If you’re like most people, you’ve probably forgotten what they were. The critical mistake that we all make, when it comes to goal setting, is failing to ignore the role that motivation plays in sustaining our efforts. If you don’t see the fruits of your work early […]
I’ve been reading Tim Wu’s Attention Merchants. It’s made me reflect on how our attention is our most valuable resource, and yet we unwittingly pawn it off to Facebook, Google and Snapchat for pennies on the dollar. My question to you: why are you selling your attention to someone else, when you could be profiting […]
I found this post by Sam Ovens on how he’s plotting his plans for 2018. Sam calls this his war map. At first, I found the terminology to be kind of objectionable. But now I totally get it. And I think it’s brilliant.
Reuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversations, and more conversations into signed proposals. In this interview, we talk about Reuben’s journey from software developer to independent consultant. Then we talk about how to generate more leads from your consulting […]
Some reflections on my interview with David Fields, author of The Irresistible Consultants Guide to Winning Clients. My biggest takeaway from this interview is that everyone starts at the bottom. All the gurus, experts and thought leaders that we look up to, at some point, had to start at the bottom. I’ve found this to […]
The best part of my job is meeting really smart people. In fact, I’m constantly reminded of how many people there are out there who are smarter than I am. It’s incredibly humbling. But I love every minute of it. In this episode, I share my reflections on a conversation I recently had with a […]
This is the first episode of my new daily podcast, Marketing Out Loud. In this episode, you’ll hear the story behind why I’m starting a daily podcast, what I’ll be sharing with you on this show, and why you should to tune in and listen.
David A. Fields is Founder and Managing Director of The Ascendant Consortium, an organization that matches top-tier management consultants with consulting clients. He is also the author of The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom. In this interview, we chronicle David’s consulting journey from the big firm to […]