Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
Jason Foster is the Founder of Cynozure, a big data consultancy based in London, UK. Jason’s team has a wide breadth of experience in the big data space. But this presents a challenge. How can they pinpoint a specific target market to pursue when their capabilities and experience are so diverse? In this hot seat […]
ListenWithin 24 hours, I had signed a new client and lost another client. On a Monday afternoon, I left a meeting with a prospect I’d been nurturing for months. We agreed that now was the right time to start working together. The next morning, I received a call from an existing client who said they […]
Listen“I have two problems… I lack direction and I don’t have time.” These are the exact words a consultant said to me over the phone. In just a few words, he captured the struggle 99% of consultants and service providers face with their marketing. DIRECTION + TIME Without direction, you’ll spin your wheels. You’ll try […]
ListenSpoiler alert: the world doesn’t revolve around you. No one cares about your business. No one cares about your goals. No one care about your problems. The faster you get over that, the more successful you’ll be. If you’re in the business of creating value for your clients (I don’t know of any other business […]
ListenThere’s always a tradeoff between revenue and reach. When you have limited time and resources, you need to decide which outcome to optimize for. You can either bring in new business or work on expanding your reach. The key is to be deliberate about that decision and own it.
ListenIf you’re asking for the business, you’re going to face a lot of rejection. If you’re not getting rejected, you’re probably not asking enough. In this episode, I’ll share how I react when a prospect says “no”.
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