Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
Inspiring words from my kickboxing coach: “you can’t be good at everything.” As shocked as I was to hear those words, he meant well. And the truth is, he was spot on. You CAN’T be good at everything. So you might as well focus on the things you’re good at, and forget everything else.
ListenIn this interview, Mark Evans and I talk about how to get attention by crafting powerful stories that pull your audience in, engage them in the conversation, and make them interested in what you have to offer. Show Notes Mark shares his back story Why networking face to face is still relevant Mark’s perspective on […]
ListenI’ve had an accountability partner for over a year now. You’d be surprised at how much more focused you get when you know you need to report your progress to someone every week.
ListenI’ve been working on a side business with a partner for 3 years now. My partner and I lead busy professional lives, so it’s always hard to find time for a side project. We finally decided to hire someone to help us move this forward. Here’s why.
ListenSuccessful entrepreneurs don’t eliminate risk, they manage it. You don’t have to be the stereotypical entrepreneur who takes massive risks and bets the farm — but you do need to get comfortable with the idea of taking risks.
ListenHere’s a 5 minute exercise you can use to get inside your customer’s head.
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