Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
Another lesson from my interview with Kristen Gallagher of Edify. When you talk to the right client and the right time, magical things happen. When you talk to the wrong client at the wrong time, you’re going to hit a wall.
ListenI just wrapped up a podcast interview with Kristen Gallagher of Edify. Kristen’s story is fascinating. She started Edify with a specific offering in mind. But when things didn’t go as planned, she had the courage to throw her initial plans away and start from scratch. That’s easier said than done.
ListenMy cousin asked me a question about starting a podcast. Here’s what I told him.
ListenI just wrapped up a meeting with a new client. It got me thinking about cherishing those special moments in your business when things are going really well.
ListenAnthony English posted an offer on LinkedIn to review 10 LinkedIn profiles and provide video feedback. I jumped on the offer and was amazed at the feedback I received.
ListenI came across an article by Marc Mawhinney on LinkedIn called “I want my clients to get beat up a little.” In the article, Marc talks about why the work we need to do is often the most uncomfortable work. The solution? Get beat up a little bit.
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