Marketing for B2B Professional Services & Consulting Firms
The Marketing
Outloud Podcast
The Marketing Outloud Podcast
Are you attracting the wrong prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]
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Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]
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LinkedIn won’t save your business
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]
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Pricing Mistake
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]
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Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]
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Toxic Clients
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]
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All Episodes
It’s frustrating when I see people complain about the ups and downs of being a business owner. It’s human nature to whine. But the harsh truth is… if it were easy, everyone would to it.
ListenI talk to a lot of people who are struggling with their business. They feel stuck. They feel like they can’t move forward. Here’s what I tell them.
ListenStop sealing features and benefits. No one cares. Sell the outcome your client wants.
ListenI may have minored in economics in college. But you don’t need a degree in economics to understand the fundamentals of “economics for experts”.
ListenThis is what a client recently said to me. I think he’s right. But he’s also missing the point a little bit.
ListenThere are 5 signs that you’re working with the wrong clients.
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