I had a frustrating conversation the other day. I was talking to a prospect who wanted some advice on lead generation. I asked him: “What have you done in the past to generate leads?” He said: “We’ve used Facebook ads and it’s worked pretty well.” So I said: “So why don’t you do more of […]

A couple years ago, I had this idea for a free course on lead generation. I spent months thinking about it and deliberating. I spent weeks working on the content and writing scripts. I hired a video team and rented out a studio to record the lessons. When it was all said and done, I […]

When you don’t have a strategy, everything sounds like a good idea. There was a time when I’d jump on every shiny object I could find. “Oh, that sounds interesting.” “Well I really should try this.” “If so and so is doing it, shouldn’t I?” Pretty soon I was doing 10 different things to market […]

Some clients show up just at the right time and buy immediately. Some clients are nowhere near the point of decision. You can’t control that. But here’s what you can do.

I had a call with a prospect who said that she’s already working with another coach. A lesser version of me would not have liked hearing that. But I actually saw it was a good thing.

As a business owner, not letting negative thoughts and feelings occupy your feelings and cloud your judgment is extremely difficult. There are always going to be ups and downs. But if you’re not equipped to handle those obstacles, you’re not going last long.